The complete printable diagnostic checklist — 44 bottlenecks across 7 revenue layers. Walk through it once, identify exactly where ARR is leaking, and know what to fix first.
Every SaaS company between $1M and $100M ARR is silently losing revenue to the same 44 structural failures. Most operators see the symptoms — they just can't name the cause.
You've added paid spend, hired more reps, and tried new channels. None of it stuck. The real cause is one of 10 bottlenecks in the Acquisition layer — and you can't fix it until you can name it.
Health scores said the account was green. The renewal call came back as a cancellation. The real cause sits in the Retention layer — but knowing "we have churn" isn't a diagnosis. The Checklist is.
Every quarter, sales misses the number. Marketing blames lead quality. Finance can't reconcile the dashboards. This is RevOps layer dysfunction — and there are 8 specific bottlenecks that cause it.
Not a marketing PDF. A working document you'll keep on your desk, walk leadership through, and re-run quarterly. Three deliverables in one bundle.
Every one of the 44 bottlenecks across the 7 layers — Acquisition, Activation, Retention, Expansion, Monetization, RevOps & Data, Alignment & Trust. Each one has a checkbox, a one-line description, and a "where to look" pointer. Walk through it in 25 minutes.
The 44 bottlenecks are grouped into the seven layers that carry SaaS revenue, one section per layer. Each section opens with what that layer governs and how many of the 44 sit inside it, so a cluster of ticks tells you which layer is failing. Score by layer, not just in total.
Tally your ticks and the total maps to one of five Revenue Stability Tiers, from Stable through to Emergency. A second pass finds the layer where you ticked the highest proportion of bottlenecks, and that is the one to repair first. Urgency, named.
Yes — and that's the point. The Checklist is a working document you print, fill in, and keep on your desk. No login, no app, no subscription. The interactive 44-point version (with weighted scoring and one-click PDF export) lives in the $147 Diagnostic Toolkit. The $17 Checklist is for operators who want a paper-and-pen artifact they can actually mark up.
The Quick Scan is 10 questions, sample-based — it surfaces 3 directional risk areas. The Checklist covers all 44 bottlenecks across all 7 layers with calibration rubrics and a repair worksheet. Think of the Quick Scan as the trailer, this as the full diagnostic instrument.
No catch. The Checklist is priced as an honest tripwire — low enough that the operator who downloads it doesn't need a budget meeting, valuable enough that it produces real diagnostic conversations. If you want the deeper artifacts (interactive diagnostic, methodology brief, facilitation guide), the $147 Toolkit is the natural next step. If the Checklist alone is what you need, that's also fine — no upsell pressure.
Internally, yes — print as many copies as your leadership team needs and walk through it together. The license is for internal use within your company. If you're a consultant who wants to use the Checklist with paying clients, you'll need the Commercial License (which comes free with the $497 Pro Kit) or the standalone License at $997/year.
30-day no-questions refund. Reply to the receipt email, say it wasn't a fit, get your money back. If a $17 product needs a complicated refund policy, it's overpriced.
The free Quick Scan already does that work — it's the top of the funnel, designed to be friction-free. The $17 Checklist is for operators who are ready to take the next step. A $17 commitment also filters for seriousness — people who pay $17 for a PDF actually use it, where people who download free PDFs mostly don't.
Yes — ₦15,000 equivalent via Paystack at checkout. Same product, local payment rail. Email the receipt to support if you have any issues with currency conversion.
The $17 Checklist is paper-based — print, mark, repeat. The $147 Diagnostic Toolkit adds the interactive HTML diagnostic with weighted scoring, ARR-at-risk modeling, repair priority generator, and boardroom-grade PDF export. Plus the 33-page Methodology Brief and 18-page Facilitation Guide.
If the Checklist surfaced 3+ bottlenecks worth fixing this quarter, the Toolkit is the natural next step.