The week, in order
The weekly brief puts the decision due now at the top and checks the planned work against your hours.
For social media managers who answer to a client or a boss
Who approved this?
Postward runs your client social work from the first customer question to the monthly report. Plan from real evidence, get the exact version approved, prove what went live, see what every post achieved and get AI help that keeps client material under control.
One file. No account. No subscription. Pay once and keep it.
Who owns the next decision?Draft · version 2
Changes from version 1
AtBefore handoff,anyone leaves the project, ask one question. If the next decision changes tomorrow, who has the authority to confirm it? Write their name beside the decision.
Version 1Approved by Jo check 1JTDUJC
Version 2Edited after approval, check 0T0P8TW
StatusBack to Draft until it is approved again
Taken from the practice account that comes with Postward.
The problem
Your record of the work lives in five places
A client asks what they signed off, why a post went out, or what last month’s numbers actually mean. You know the answer is somewhere.
- Approvals in a chat thread
- Sources in a notes app
- Schedules in each platform
- Replies in an inbox
- Results in a spreadsheet
So you spend an afternoon rebuilding the trail and hope you found all of it. When something goes wrong, that afternoon happens in front of the client.
Postward keeps the record while you work. The next time someone asks, you open the post and show them.
See it working
A real recording, not a mockup
One fictional client, Harborline Projects, taken through an approval, a revision, a permission date, a results import, the Prompt studio and the playbook. Every screen is the real app.
1 minute 56 seconds · silent · 3.4 MB, nothing loads until you press play · Read the full walkthrough
Every change marked
Edit an approved post and it returns to Draft, with the changed words marked against what the client approved.
Permission dates enforced
Schedule a post past the date its source can be used and Postward holds it, naming both dates.
More than a record
The tools that make the work better, not just safer
The record protects you. These three parts help you decide what to make next, make it faster and run the whole operation with a method you can explain to any client.
Post results and CSV import
See what every post achieved
Record impressions, reach, reactions, comments, shares, saves, clicks and views for each published post, or import the CSV export from any platform. Postward previews the rows it matched to a post by live address, flags any row it cannot place with certainty, and ranks posts by engagement within each channel.
- Readings dated, with the age of each post shown
- A rate only when every engagement figure is reported
- A template when a platform has no export
- Every reading downloadable as a spreadsheet
The Prompt studio
Twelve AI briefs built from your own records
Choose a job and Postward writes the prompt for you, filled with the right campaign, sources, posts or results. Paste it into ChatGPT, Claude, Gemini or whichever tool your client allows. A strategy brief, a four week campaign plan, ten ideas from one source, drafts for every channel, a design brief, a first pass against all 26 editorial checks, comment triage, a monthly diagnostic, an experiment plan and an executive summary.
- Only cleared material with AI permission goes in
- Campaign details only when you choose a campaign
- Postward never sends anything anywhere
The playbook
The full operating method, inside the app
22 chapters and over 5,000 words: roles and decision rights, ten stages with the gate that closes each one, the first 30 days, a daily, weekly, monthly and quarterly rhythm, a metrics dictionary, crisis and privacy rules, capacity planning and a definition of done. Every stage points to the screen and the prompt that support it.
- Read it beside the work, chapter by chapter
- Download a copy to print or share with your team
- Use it to explain your process to a new client
When the client asks
Six questions you can answer in a minute
| The question | Today | With Postward |
|---|---|---|
| “Who approved this?” | Scroll back through chats and email. | Open the post. The approver’s name, the date and the evidence sit against that exact version. |
| “Is this what I signed off?” | Compare screenshots and argue about wording. | The check code either matches the one they approved or it does not. Changed words are marked. |
| “Did it go out as approved?” | Assume it did. | Someone checked the live post and recorded its address and the date it went live. |
| “Can we still use that quote?” | Hope somebody remembers the expiry. | You were warned two weeks ahead, and any post scheduled past the date is on hold. |
| “Which posts actually worked?” | Export from each platform and line the numbers up by hand. | Import the CSV. Posts ranked by engagement within each channel, each reading dated. |
| “What did we learn this month?” | A spreadsheet and a guess. | A decision report comparing like with like, ending in one decision, an owner and a date. |
What makes it different
Ten safeguards built into the everyday work
You do the work you already do. Postward records it in a way you can stand behind.
01Approval of the exact version
Every post carries a seven character check code that changes whenever the wording or creative changes. The approver quotes the code back, so both sides know they saw the same post. Any edit after approval sends it back to Draft on its own.
02A release history that shows what changed
Each revision is kept with its approval, and changed words are marked against the version before. When someone says “that is not what I approved”, you open the history and show them.
03Proof it went live as approved
A post only counts as Published when someone checks the live post and records its address and the actual date. When a later version goes live you record whether it updates the existing post or is a separate post with its own address, and reports count updates separately.
04Permission dates that protect the client
Every post is tied to its source. Record when a fact or permission expires and Postward warns you two weeks ahead, holds the posts that rely on it, and puts a schedule that runs past it on permission hold until you renew the permission or move the date on the platform. Renewals need a name and a reference, and the history is kept.
05A weekly brief that decides the order
Incidents first, then overdue replies, briefs to sign, posts awaiting approval, schedules nobody confirmed, expiring sources and follow ups. It also shows whether the week’s planned work fits the hours you have.
06Incidents pause releases
Mark a conversation Critical and release actions pause across that client account until the named incident owner resolves it. Clients usually ask for this safeguard after something has gone wrong. You can show them it already exists.
07Client ready files in one click
A review copy for the approver, an approved copy pack for the publisher, a campaign calendar for the team and a plain language decision report for the client. Each person gets only what they need.
08Reporting you can defend
The decision report compares only like for like periods and shows Unknown instead of a misleading figure. Its release record shows posts live on time, approvals at the first version and the median wait for approval.
09AI help that respects permission
Twelve studio prompts plus a quick prompt on every source. Only passages with separate AI permission go in, never their location. Campaign details go in only when you choose a campaign, and Postward never sends anything anywhere.
10Private, offline and yours
One HTML file. No account, no subscription, no server and no install. Client records stay in your browser on your computer, with dated backups you control.
Who it is for
Built for the person who has to answer for the work
A strong fit if you are
- A freelance social media manager or small agency lead running several client accounts.
- An in house social lead whose posts need sign off from a manager, legal or a founder.
- Anyone who has been asked “who approved this?” and had to search chats and email for the answer.
Probably not for you if
- Several people need to edit the same records at the same time.
- Nobody ever needs to sign off your posts.
Inside the app
Seven screens, one workflow
Weekly brief
A prioritised decision queue, the first decision, weekly capacity against planned hours, an account brief, a first month checklist and the date of your last backup.
Campaigns
Briefs with audience, objective, channels, dates, scope and one measure, fixed by a named sign off. A source library with permission status, Use until dates, renewal history, AI permission and zero to five opportunity scoring.
Release desk
Board and month calendar views. Twenty six editorial checks in five groups, review copies with check codes, named approval, word level revisions, adaptations linked to their parent, schedule records, permission holds and live verification.
Community
One case per conversation with Routine, Business, Critical and Spam triage, owners, due dates, accepted handoffs and incident resolution by the named owner. Overdue replies rise to the weekly brief.
Decision report
Dated measurement windows for counts or rates, like for like comparison, one decision with an owner and a follow up date, post results ranked by engagement with CSV import and export, the release record, experiments with a stopping rule, and an exportable report.
Prompt studio
Twelve prompts for research, strategy, production, review, community and measurement, each assembled from your records under the same permission rules.
Playbook
The operating method in 22 chapters, with a note on every stage naming the screen and prompt that support it, and a downloadable copy.
Workspace
Separate client accounts, a practice account, dated backups, import with a preview, a pre restore copy, protection against two tabs overwriting each other and validation of every saved record.
Your first ten minutes
See the core promise before you touch a real client
Postward opens on a fictional practice account. Follow these steps and you will have seen the whole idea.
- Open Release desk and choose the post “Who owns the next decision?”.
- Download the review copy and find its check code.
- Record approval as Jo, the practice approver.
- Change one line and watch the post return to Draft.
- Open Release history and see the changed words marked.
- On the decision report, import the practice results template and watch the posts rank.
- Open the Prompt studio and prepare a Campaign builder prompt.
Price
One payment. Yours to keep.
No subscription and no per client fee. Run every client account you manage from the same copy, with the results tracking, the twelve prompts and the playbook included.
Think about the last time you rebuilt an approval trail for a client, or the post that went out with wording nobody approved. Postward exists so that afternoon does not happen again.
Start in the practice account the day you buy, and move your first real client in when you are ready.
Postward
Version 1.3.1 · for one operator
$99one payment
Instant download. Works offline in desktop Chrome.
- Postward.html, the appSeven screens, every client account you run
- Post results and CSV importPosts ranked by engagement within each channel
- The Prompt studioTwelve AI briefs built from your records
- The Postward playbook22 chapters of method, inside the app
- A fictional practice accountTry every feature before you add a real client
- Illustrated guide, 17 chaptersScreenshots of every screen, in Word format
- Start here and the campaign field guideA five minute start and a full campaign cycle
Prices in US dollars. Sales tax or VAT may apply where you are.
Questions
Before you buy
Does it post to Instagram or LinkedIn for me?
No, and that is deliberate. Postward never asks for your social logins. You publish where you always do, then record what went live, so the record stays independent of any platform.
What do the AI prompts actually do?
Each prompt is a ready made brief for a specific job, such as planning four weeks of posts, pulling ten ideas from a source, drafting a post for other channels or analysing a month of results. Postward fills it with the right records from your workspace, you copy it into the AI tool your client allows, and you review the answer like any other draft. Postward itself never connects to an AI service.
Does it connect to my analytics?
No direct connection. Export post results from each platform as a CSV and import it. Postward previews the rows it matched to your posts by live address and skips any it cannot place with certainty. You can also type the figures in, or fill in the template Postward gives you.
Do I need an account or a subscription?
No. It is one file you keep. Pay once, download once.
Where is my client data?
In your browser, on your computer. Nothing is uploaded anywhere and the app makes no network requests. Download a dated backup each week in case you clear your browser or change computer.
Can I manage several clients?
Yes. Each client is a separate account with its own campaigns, sources, posts, conversations and reports.
Can my client log in?
No. You send them the review copy, the approved copy pack or the decision report. They do not need the app.
Can my team work in it together?
Postward is built for one operator per browser. Share decisions through the downloads and keep one person responsible for the record.
Is it hard to learn?
Start in the practice account. The illustrated guide walks through every screen, starting with a ten minute tour.
What do I get after I pay?
A zip with four files: the app with its Prompt studio and playbook, Start here, the illustrated guide and the campaign field guide. Extract it, open Postward.html in desktop Chrome and you are in.
What does it run on?
It has been tested in desktop Chrome on Windows, including a phone width layout. Use desktop Chrome. Safari and Firefox have not been tested yet.
When the client asks, you will have the answer
Every approval tied to an exact version. Every post checked live and measured. Every permission dated. Every week put in order. And twelve prompts and a full playbook to make the next month better.