A practical walkthrough for creators and digital-product sellers who are posting without converting. Ten steps. Eight things you build. A first draft of your offer, post and reply in the first 20 minutes.
Home bakers, your next three posts may already be in your inbox. Message PLAN and I will send you the three filming prompts.
Most advice tells you to post more. This guide starts a step earlier: it fixes the path from post to buyer before you send anyone down it. Then you post.
Someone watches. Something connects. Then there is nowhere to go. The guide gives every post one job and one next step, and shows you how to write both.
You send people to a link and the page they land on does not explain what they are buying. This guide builds the page from an offer sheet so the two agree.
The guide makes you run a test order before you send anyone else down the path. Your first real buyer is not your first test.
DM replies, nurture, and delivery happen when you remember them. The guide turns the repeatable ones into IF/THEN responses you write once and reuse.
Every one is something you keep and use. The guide also covers optional automation, your first seven days and a plan for days 8 to 30.
Who the product is for, what is in it, what it costs, how it is delivered and what it does not cover. Everything downstream inherits this.
Built directly from the offer sheet so the page and the promise agree before you send anyone to the link.
You run a test order on Gumroad or Payhip yourself. The purchase, download and delivery message are all confirmed working before your first buyer touches them.
One action for a new visitor. Not a list of links. Not a vague call to action. One next step, chosen and placed deliberately.
Collected from real questions, comments and search suggestions. Your post copy comes from these, not from guessing what sounds good.
Each script has a job. You learn the structure from the examples and then produce three complete posts in your own words.
Written answers for the moments that matter: sending a free sample, answering the price question, handling a poor fit, and following up without nagging.
A simple record and a decision tree. Each week you identify the single step that is weakest and you repair that one before adding anything new.
The guide starts with a 20-minute exercise. By the end of it you have a draft offer, a draft post and a draft reply that agree with each other. You build from there.
Not a demographic. One specific person with one specific outcome they want by Tuesday. The narrower you go, the more people recognise themselves.
A comment keyword, a link, a question to answer. One step only. The guide explains why one next step is clearer than two.
Useful first, CTA at the end. The guide gives you the structure and three examples from the Bakery Content Kit walkthrough to copy from.
The reply is written before the post goes live. The guide shows you exactly how to give the resource before any question is asked.
Do they agree? If the post says comment PLAN and the reply does not send the plan, the path is already broken. This check catches it before anyone sees it.
No income screenshots. No invented testimonials. Every example is labelled as an example. When something depends on your account, your country or the platform, it says so and tells you how to check.
The guide is straightforward: it will not promise views, enquiries or sales, and it explains why anything that does is not telling you the truth. What it gives you is a way to stop guessing which step is broken.
Purchase, delivery, the first task a buyer completes, the message route, a stop request and a poor-fit reply are all confirmed before you send anyone to the page.
Manual replies work fine. If you want Instagram automation later, Step 8 covers it with six checks to run before switching it on. You add it when the rest is already steady.
The guide shows you how to find out what your TikTok account can actually do rather than assuming it works exactly like Instagram. Sources are listed at the end, verified 3 November 2026.
The 20-minute first exercise Done before reading anything else
One example followed from start to finish The Bakery Content Kit, post to checkout
Step 1: Make the offer easy to understand Full offer sheet to complete
Step 2: Build the page before you send people to it Delivery setup on Gumroad or Payhip
Step 3: Give your profile one clear next step One action, chosen deliberately
Step 4: Collect the words your buyers use From real questions, comments and search
Step 5: Write five posts with a job to do Three complete scripts to learn from
Stronger openings and closing lines The structures that earn the next step
Step 6: Produce three clean posts Written in your own words, using your buyer's language
Step 7: Make the first reply useful Answers to the questions that affect a buying decision
Following up only when it is useful Without nagging
Step 8: Optional Instagram automation Six message checks before switching it on
Optional TikTok replies For accounts that have access
Step 9: Publish a small batch you can support First seven days and a plan for days 8 to 30
Step 10: A simple weekly record and review Which single step to repair next
A troubleshooting page and a final check before every post Platform source notes
Yes. No payment is taken. You enter your email on Gumroad and download the PDF straight away.
No. You need your phone, your accounts and a notes app. Messaging tools are optional and only come in at Step 8, after the rest is already working.
It starts with the smallest possible task and each step ends with a plain check telling you when you can move on. Time estimates are working blocks, not deadlines. You go at your own pace.
You do not have to. The guide shows how to use footage of your products, packing and preparation, with text or a voiceover.
Yes. The main walkthrough follows a digital product, and the guide explains exactly what to change for a service at each step.
It helps you build a clear path and find the weak step in it. It cannot promise views, enquiries or sales. What it gives you is a way to stop guessing and start knowing which part is broken.
No. Start with the one you already understand and add the other once the routine is steady.
The first exercise takes 20 minutes. The first seven days are laid out, and you can carry unfinished tasks forward. Account approval, recording, payment setup and delivery testing can take longer than expected, and the guide plans for that.
No payment and no account. Take the guide and do the 20-minute exercise first, before reading anything else. It is the part people skip, and it is the part that makes everything after it easier.
Before reading anything else. It is the part people skip, and it is the part that makes everything after it easier. By the end of those 20 minutes you will have an offer, a post and a reply that agree with each other. That is real progress you can build on the same day.